UPSELLING HOTEL

An innovative service which generates strategically specified content,
​boosting the hotels’ Restaurant, Spa & Service sales

YEAR FOUNDED
2017

MAIN CLIENTELE
Hotels

APPLIED MARKETS
International

How does it work?

Upsellinghotel.com is an online platform that automatically creates ready content for each hotel, accompanied with usage tips & advice. Upselling Hotel aims to boost the various hotel departments’ sales, such as hotel restaurants, spa and concierge services, while offering more tools for upgrading the hotel guests’ staying experience and interaction with the property.

Hoteliers are able to: 

• Register their property in www.upsellinghotel.com, for free.
• Upload all the necessary hotel material (photos, facilities, description texts etc.)
• Gain access to a customized & ready content about their hotel, which they can use for boosting their service sales.

Visit the Platform

The full-functional platform is currently under development

Which needs does it cover?

One of the most important needs of the modern hotelier, is the successful promotion of the various hotel departments such as restaurants, spa and services, that can increase the total revenue of the hotel, by using the existing reservations. In order to achieve the optimum results, the hotelier needs a series of tools, content and directions, for building a successful communication campaign that will convince travellers to purchase these extra services. Currently, there isn't any specialized service that focuses on this vital need; this major industry gap, is what Upselling Hotel comes to fill

Which is the business model with the Hotels?

Hoteliers can register their property for free, and gain access to a basic level of personalized content for their upselling campaigns. The platform, not only provides a ready-to-use version of the content, but it also gives advanced tips and directions about how to use it in the best and most effective way. 

In addition to the basic content, Hoteliers can also have access to the subscription-based area, where they can find:

• Advanced, ready content for promoting specific departments of their hotels, using their own hotel material and having their booking engine connected.
• Special tools and widgets, adjusted to their hotel identity, that will help them achieve high upselling levels from their future, current and even past guests.
• Additional, customized content-oriented services, which can be developed for their property, upon request.

What is the Innovation?

Upselling Hotel is a truly innovative service, as it produces 100% personalized content for the hotels, in a certain strategic direction: engaging hotel guests to buy additional hotel services. As the content has a specific sales direction, Upselling Hotel provides the hotelier with tips on how and when to use the generated content, for achieving the optimum results. It is a next generation marketing tool for hoteliers, which offers a 100% completed service, helping them cover one of their most vital needs, in a very easy and automated way.

Who are its Competitors?

In a broader point of view, the competitors of Upselling Hotel, can be either marketing & consulting companies which, among the several services they offer, help the hoteliers enhance their upselling results, or creative agencies which provide the necessary content.
However, none of these companies is an actual competitor of Upselling Hotel, since neither of them offers a complete service (consulting, content and correct usage) nor specializes in the upselling techniques and methods.

Is there any additional revenue potential?

Having a close collaboration with hoteliers, and being an engaging daily hotelier tool, Upselling Hotel can have a great influence in the hotelier market, effectively promoting third party services. On this basis, Upselling Hotel can build profitable affiliate collaborations with third party tools which will recommend to hoteliers, for running their campaigns (e.g. Mailchimp for newsletters.) In addition, Upselling Hotel can sell smart advertising solutions to companies who want to approach hoteliers. Last but not least, local DMCs looking to sell their products and services to local hoteliers, can also become a potential revenue source.