In close collaboration with the 100% Hotel Show organizing company, Demand, morantis | tourism strategy specialists is responsible for the strategic specification and development of the fair, which has managed to become the leading event for Hoteliers in Greece, in less than 3 years.
How does it work?
- Companies interested in reaching top-quality Greek hoteliers, choose to participate within the several strategically specified exhibiting sections of 100% Hotel Show.
- They create an online exhibitor profile page in www.hotelshow.gr, accompanied with networking tools and useful content for the visitors of 100% Hotel Show.
- Hoteliers can either interact with the exhibitors within the www.hotelshow.gr platform or meet them personally during the days of the fair. They also gain access to rich media content as well as the possibility to participate in the advanced Hotelier Workshops.
Which needs does it cover?
Hotelier Market in Greece, is the most important and active market in the country, offering a great potential to companies from all the relevant fields, from Architecture to Digital. On the other hand, Greek Hoteliers, need a specialized event that will not only present a number of companies, but will also inform them about the new trends in the industry and give them tips and ideas for best practices. 100% Hotel Show covers this important need and becomes an opinion leader for Hotels in Greece, creating a dynamic marketplace between the hoteliers and the hotel suppliers.
Which is the business model with the Hotels?
Hotels enjoy a completely free access in 100% Hotel Show as well as its related online tools. Being an organization which has been built to contribute to the overall development of the Greek Hotel Industry by offering a high quality service, 100% Hotel Show chooses to keep the Hotels’ participation on a complimentary basis, aiming to reach as many hoteliers as possible.
What is the Innovation?
100% Hotel Show, is a unique fair concept, since it manages to successfully combine the exhibiting part with an intense consulting and new-tech character. The expertized team behind 100% Hotel Show, makes an intense research on the new needs of the hoteliers, and specifies the fair experience, in a way that covers the modern needs. It also pays a serious attention to the Educational Part of the fair, organizing advanced Hotelier Workshops for free, which are not product presentations and promotions, but focus on providing high quality knowledge and consulting. Moreover, 100% Hotel Show is completely digitalized, extending its influence before and after the fair, by having a strong engagement with the hotelier market.
Who are its Competitors?
After the most important fair for hoteliers in Greece, Xenia, ceased operations a few years ago, 100% Hotel Show, was the first fair to be organized as the one and only dedicated event for the Greek hotelier market. The following years, new-born smaller events showed up in the market, but without being able to reach the Premium Level of 100% Hotel Show. Other regular annual fairs could also be considered as competitors, however there are significant differences, as these fairs are characterized by a more massive character, covering several market sections like Cafes, Bars and Restaurants, and leaving the specialized part for Hoteliers quite small and insufficient.
Is there any additional revenue potential?
Being a highly digitalized project and having an intense online communication with Greek hoteliers, 100% Hotel Show, can easily create informative and educational products for hoteliers. This way, 100% Hotel Show can provide its exhibitors with more potential ways of reaching hoteliers, thus covering all their adverting needs towards the hotel market.